Truyền thông trong chiến dịch tranh cử của tổng thống Mỹ Obama

Political Campaign 4.0

Integrated communications:

+ Mass Media (Print/Radio/TV)

+ Social Media (Social networks, blogs, Twitter,

videogames)

+ Personal Media (mobile phones, pagers, PDAs)

+ Direct Media (direct mail, email)



2008: Obama presidential campaign uses integrated communications strategy, predictive analytics, and  state-

f-the-art technology to support them.



Download:



http://dl.dropbox.com/u/43555804/vanluong/bvl91/VanLuong.BlogSpot.Com_obama.pdf